Good Times Guide

Soo Much Fun!!!

At Soo Pass Ranch, we’ve got a whole heap of excitement brewing!
Here’s a handy list of things you sure don’t want to miss out on:

2026 WE Fest Campsite Decor Contest Theme: America’s Birthday Party! 🇺🇸🎉

Get ready to celebrate at the biggest birthday bash of the summer! For 2026, WE Fest campers are invited to transform their campsites into America’s Birthday Party — a red, white, and blue celebration packed with creativity and fun. Think giant birthday cakes, patriotic party decorations, balloons, streamers, and over-the-top party vibes that would make Uncle Sam proud. This year’s contest is sponsored by Alpha News.

BAGGO TOURNAMENT

This Competition is Legendary!

Up to 128 teams will go head-to-head in this fan-favorite event, held right in front of the WE Bar on the north side of the bowl, Friday and Saturday.

Registration is CLOSED. Try again next year!

THE EAST VILLAGE

The East Village is your go-to spot to gather with friends for drinks, food, games. Conveniently located outside the concert bowl—just before the tunnel to the eastside campgrounds—it’s the perfect place to relax with a cold one and soak up the festival vibe. Open Thursday through Saturday, 1 PM to 7 PM.

Karaoke in the Neon Saloon

Every day from 2 – 5 pm

Thursday – Last Chance Round
Contestants can sign up directly at the Neon Saloon Stage. With limited spots available, it will be on a first-come basis. One person will advance to the finals on Friday with our top 4 finalists. This will also be the practice day for our 4 finalists. After the Last Call round, karaoke continues and is open to everyone.

Friday
The five contestants will battle it out for the top spot to sing the National Anthem on the Main Stage! After the winner is selected, karaoke continues and is open to everyone.

Saturday
Karaoke for everyone to sing their favorite songs!

DAILY OUTFIT THEMES

WE Fest keeps the fun going with daily themes to inspire your festival wardrobe! In the spirit of our nation’s birthday, sport the red (Thursday), white (Friday) and blue (Saturday)!  Plus – we can’t wait to see those stars and stripes at Wednesday’s kickoff party!

Saturday’s tradition–Paint WE Fest Blue—is on again as we show our support for our police, military, and first responders.

Get ready to dress the part and join the crowd!

SCAVENGER HUNT!

Play along using the WE Fest App. Check in at the Scavenger Hunt locations by scanning the posted QR code. The more you scan, the better! On Friday at 6 p.m., we will select 2 winners from among the top-scoring players, who will each receive a Swag bag from WE Fest! WE Fest will contact the winners when their prize is ready for pickup. 

QR codes are posted at the following locations:

In the East Village: Nicolet Law tent and the Five Rocks Distillery dance stage 

In the Concert Bowl: The Neon Saloon, The Beatbox Popup Bar, BLNCD Zero Proof Bar, White Claw Popup Bar, Sun Cruiser Popup Bar, and The Pryes Brewing Popup Bar

HELICOPTER RIDES!

Lake Superior Helicopters is a premier tour and charter service offering unforgettable aerial experiences over the breathtaking landscapes of the Lake Superior region. Known for their commitment to safety and exceptional service, they specialize in scenic flights and custom charters, providing guests with unique, bird’s-eye views of the area’s beauty.

This year, Lake Superior Helicopters is bringing the excitement to WE Fest! Festival-goers will have the chance to soar high above the crowds and take in sweeping views of the festival grounds and the stunning surrounding scenery. Whether you’re looking for a quick scenic flight or our more adventurous doors-off option, this is a one-of-a-kind opportunity to elevate your WE Fest experience. Departing from Eagle Campground, it’s the perfect thrill to share with friends — unforgettable, and unlike anything else at the fest!

Hours of Operation:

  • Thurs. Aug 6 / 2pm-9pm
  • Friday, Aug 7 / 12pm-9pm
  • Saturday, Aug 8 / 12pm-9pm

FOOD VENDORS

 

American Food Express

SWEET & SOUR CHICKEN, WONTONS, BURGERS, CHICKEN STRIPS
Location: NW Bowl
GF Options

B&B Charcuterie

CHARCUTERIE TO GO – MEATS CHEESES, VEGGIES
LOCATION: VIP Hospitality
GF Options

BBQ Cabin

BBQ FAVORITES – RIBS, PULLED PORK, CHICKEN
Location: NE Bowl
GF Options

Beach Bums Eatery

SEAFOOD, SUSHI, BOWLS & SANDWICHES
Location: NE Bowl
GF Options

Best Fry

FRENCH FRIES
Location: 2 Locations in Bowl

Buzzy Bee Coffee

ICED NITRO LATTES, NITRO TEA, TURBO TEA
Location: Lake Sallie / Roaming
GF Options

Coyote Grill

CHEESE CURDS, BURGERS, PHILLY CHEESE STEAK
Location: West Bowl

Firehouse Foods

CHICKEN STRIPS, MINI CORN DOGS, CHEESE FRIES
Location: East Mall
GF Options

Henry’s Gyro’s

GYROS
Location: West Bowl
GF Options

Loaded Bites and Lemons

LOADED BAKED POTATO, TOTS, FRIES, MINI PANCAKES
Location: East Village

Midway Foods

CORN DOGS, PORK CHOPS ON STICK, QUESADILLAS
Location: 3 Locations
GF Options

Mini Donuts by Denise

MINI DONUTS
Location: 2 Locations in Bowl

 

Mother Goose & Beans

KETTLE CORN, MULTIPLE FLAVORS
Location: East Gate

Rock N Roll Tacos LLC

STEAK TACOS, NACHOS, BERIA TACOS, CORN IN CUP
Location: West Mall
GF Options

Rubys Pinoy Foods

AUTHENTIC FILIPINO CUISINE – EGG ROLLS, ADOBO, PANCIT
Location: NW Bowl
GF Options

TCDC Catering

GYROS, BURGERS, PULLED PORK, BREAKFAST
Location: VIP Hospitality
GF Options

The Soda Shack

DIRTY SODAS
Location: East Mall
GF Options

TJ’s Ice Cream

ICE CREAM
Location: NW Bowl
GF Options

Top Dog

CHICAGO STYLE HOT DOGS, VEGGIE DOGS, ITALIAN BEEF
Location: West Mall
GF Options

Unbakeable

GOURMET COOKIE DOUGH
Location: SW Bowl
GF Options

Windsor Waffles

WAFFLES, PRETZELS, ICED TEA
Location: West Bowl

Wood Fire Pizza

PIZZA
Location: East Mall

Wrap Shack

WRAPS & FRIES, BREAKFAST BURRITOS
Location: NW Bowl
GF Options