At Soo Pass Ranch, we’ve got a whole heap of excitement brewing!
Here’s a handy list of things you sure don’t want to miss out on:

Get ready to celebrate at the biggest birthday bash of the summer! For 2026, WE Fest campers are invited to transform their campsites into America’s Birthday Party — a red, white, and blue celebration packed with creativity and fun. Think giant birthday cakes, patriotic party decorations, balloons, streamers, and over-the-top party vibes that would make Uncle Sam proud. This year’s contest is sponsored by Alpha News.
Up to 128 teams will go head-to-head in this fan-favorite event, held right in front of the WE Bar on the north side of the bowl, Friday and Saturday.
Registration is CLOSED. Try again next year!
The East Village is your go-to spot to gather with friends for drinks, food, games. Conveniently located outside the concert bowl—just before the tunnel to the eastside campgrounds—it’s the perfect place to relax with a cold one and soak up the festival vibe. Open Thursday through Saturday, 1 PM to 7 PM.

Every day from 2 – 5 pm
Thursday – Last Chance Round
Contestants can sign up directly at the Neon Saloon Stage. With limited spots available, it will be on a first-come basis. One person will advance to the finals on Friday with our top 4 finalists. This will also be the practice day for our 4 finalists. After the Last Call round, karaoke continues and is open to everyone.
Friday
The five contestants will battle it out for the top spot to sing the National Anthem on the Main Stage! After the winner is selected, karaoke continues and is open to everyone.
Saturday
Karaoke for everyone to sing their favorite songs!

WE Fest keeps the fun going with daily themes to inspire your festival wardrobe! In the spirit of our nation’s birthday, sport the red (Thursday), white (Friday) and blue (Saturday)! Plus – we can’t wait to see those stars and stripes at Wednesday’s kickoff party!
Saturday’s tradition–Paint WE Fest Blue—is on again as we show our support for our police, military, and first responders.
Get ready to dress the part and join the crowd!

Play along using the WE Fest App. Check in at the Scavenger Hunt locations by scanning the posted QR code. The more you scan, the better! On Friday at 6 p.m., we will select 2 winners from among the top-scoring players, who will each receive a Swag bag from WE Fest! WE Fest will contact the winners when their prize is ready for pickup.
QR codes are posted at the following locations:
In the East Village: Nicolet Law tent and the Five Rocks Distillery dance stage
In the Concert Bowl: The Neon Saloon, The Beatbox Popup Bar, BLNCD Zero Proof Bar, White Claw Popup Bar, Sun Cruiser Popup Bar, and The Pryes Brewing Popup Bar


Lake Superior Helicopters is a premier tour and charter service offering unforgettable aerial experiences over the breathtaking landscapes of the Lake Superior region. Known for their commitment to safety and exceptional service, they specialize in scenic flights and custom charters, providing guests with unique, bird’s-eye views of the area’s beauty.
This year, Lake Superior Helicopters is bringing the excitement to WE Fest! Festival-goers will have the chance to soar high above the crowds and take in sweeping views of the festival grounds and the stunning surrounding scenery. Whether you’re looking for a quick scenic flight or our more adventurous doors-off option, this is a one-of-a-kind opportunity to elevate your WE Fest experience. Departing from Eagle Campground, it’s the perfect thrill to share with friends — unforgettable, and unlike anything else at the fest!
Hours of Operation:
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American Food Express SWEET & SOUR CHICKEN, WONTONS, BURGERS, CHICKEN STRIPS |
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B&B Charcuterie CHARCUTERIE TO GO – MEATS CHEESES, VEGGIES |
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BBQ Cabin BBQ FAVORITES – RIBS, PULLED PORK, CHICKEN |
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Beach Bums Eatery SEAFOOD, SUSHI, BOWLS & SANDWICHES |
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Best Fry FRENCH FRIES |
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Buzzy Bee Coffee ICED NITRO LATTES, NITRO TEA, TURBO TEA |
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Coyote Grill CHEESE CURDS, BURGERS, PHILLY CHEESE STEAK |
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Firehouse Foods CHICKEN STRIPS, MINI CORN DOGS, CHEESE FRIES |
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Henry’s Gyro’s GYROS |
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Loaded Bites and Lemons LOADED BAKED POTATO, TOTS, FRIES, MINI PANCAKES |
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Midway Foods CORN DOGS, PORK CHOPS ON STICK, QUESADILLAS |
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Mini Donuts by Denise MINI DONUTS |
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Mother Goose & Beans KETTLE CORN, MULTIPLE FLAVORS |
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Rock N Roll Tacos LLC STEAK TACOS, NACHOS, BERIA TACOS, CORN IN CUP |
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Rubys Pinoy Foods AUTHENTIC FILIPINO CUISINE – EGG ROLLS, ADOBO, PANCIT |
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TCDC Catering GYROS, BURGERS, PULLED PORK, BREAKFAST |
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The Soda Shack DIRTY SODAS |
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TJ’s Ice Cream ICE CREAM |
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Top Dog CHICAGO STYLE HOT DOGS, VEGGIE DOGS, ITALIAN BEEF |
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Unbakeable GOURMET COOKIE DOUGH |
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Windsor Waffles WAFFLES, PRETZELS, ICED TEA |
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Wood Fire Pizza PIZZA |
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Wrap Shack WRAPS & FRIES, BREAKFAST BURRITOS |