East Village

• SO MUCH TO DO! •

From brunch to live music, games, and friendly competition, the East Village is the perfect place to kick off your WE Fest day or recharge between Main Stage performances. Grab a bite, challenge your friends, discover new artists, and enjoy a full lineup of fun from morning through early evening.

Bingo, Bloodies & Brunch

10:00 AM – 1:00 PM Thurs-Sat

Hosted by the Lakes Lions, this fan-favorite combines 10 exciting rounds of bingo with brunch, Bloody Marys, food trucks, and a cash bar. Play for just $5 per card with no limit on cards, and compete for WE Fest prizes including Pit Passes, VIP Passes, gift cards, and exclusive swag.

Five Rocks Swing & Stomp

Dance Lessons: 2:00 PM – 4:30 PM
Competition: 5:30 PM

Whether you’re a seasoned dancer or have two left boots, everyone is welcome. Learn the moves during free lessons, then hit the dance floor for a chance to win WE Fest tickets and advance to the Saturday Main Stage championship. The WE Fest dance team is sponsored by Five Rocks Distilling Co.

 

SuiteShots Unplugged

1:15 PM – 2:00 PM & 4:30 PM – 5:30 PM

Relax under the tent and enjoy acoustic performances from talented regional artists handpicked through the SuiteShots Acoustic Fest series.

Red Bull Bar + Food

Fuel up with breakfast and lunch favorites from local food trucks, cool off with a drink from the Red Bull Bar, or have some fun with yard games and plenty of room to relax. The Red Bull Bar has a full menu with featured Red Bull cocktails and Five Rocks specialty drinks.

Nicolet Law Challenge

Stop by for interactive games and fun challenges throughout the day.

 

SuiteShots Golf Simulator

Step into the virtual tee box and compete in the Longest Drive and Closest-to-the-Pin challenges. Daily winners score instant WE Fest ticket upgrades, and every swing supports the fun.

This version feels more like festival marketing than an event schedule, while still being concise enough for a website page

 

Hangman Competition

11:00 AM – 6:00 PM

Think you’ve got the grip? Test your strength for $10 per attempt and hang on long enough to win WE Fest ticket upgrades, Country Club passes, and exclusive festival merchandise.