At Soo Pass Ranch, we’ve got a whole heap of excitement brewing!
Here’s a handy list of things you sure don’t want to miss out on:

The WE Fest Campsite Decor Contest is an annual tradition that brings extra fun and creativity to the campgrounds. Gather your crew, deck out your site, and show off your best ideas—from lights and props to over-the-top decorations.
Judging will take place on Friday morning.
Grand Prize: Four (4) Reserved Seat tickets to WE Fest 2027
Runner-Up: Four (4) General Admission tickets to WE Fest 2027

Up to 128 teams will go head-to-head in this fan-favorite event, held right in front of the WE Bar on the north side of the bowl, Friday and Saturday.
Registration opens in February—and spots go fast! Don’t wait to sign up if you want in on the action.

The East Village is your go-to spot to gather with friends for drinks, food, games, and a chance to check out our sponsors and vendors. Conveniently located outside the concert bowl—just before the tunnel to the eastside campgrounds—it’s the perfect place to relax with a cold one and soak up the festival vibe. Open Thursday through Saturday, 1 PM to 7 PM.
Food & Libation!
Fuel up and cool down with plenty of options: stop by the brand-new East Village Eatery, grab a taco from Taco Libre, or recharge with an IV hydration break. Wash it all down with our friends at Mike’s Hard Lemonade and Fireball—because we’ve got you covered.

The fan-favorite WE Fest Karaoke Contest made its big comeback in 2025 after an eight-year break—and it’s here to stay! For 2026, competitions will be held at bars and venues across Minnesota and North Dakota, with each location hosting multiple rounds.
Top finalists from each venue will advance to The Showdown at Shooting Star Casino, where the ultimate champion will be crowned.
The winner not only earns the honor of singing the National Anthem on the WE Fest Main Stage but will also score a pair of Grandstand tickets to WE Fest 2027.
WE Fest keeps the fun going with daily themes to inspire your festival wardrobe! The full lineup of themes will be announced this spring, but you can count on Saturday’s tradition: Paint WE Fest Blue—when fans deck out in blue to show support for our police, military, and first responders. Get ready to dress the part and join the crowd!

Play along using the WE Fest App. Check in at the Scavenger Hunt locations by simply scanning the posted QR code at the designated locations. The more you scan, the better! On Friday at 6 p.m., we will select 2 winners from the top-scoring players, who will get a MEGA Swag bag full of products from our WE Fest Sponsor and WE Fest merchandise! WE Fest will contact the winners when their prize is ready to be picked up.


Lake Superior Helicopters is a premier tour and charter service offering unforgettable aerial experiences over the breathtaking landscapes of the Lake Superior region. Known for their commitment to safety and exceptional service, they specialize in scenic flights and custom charters, providing guests with unique, bird’s-eye views of the area’s beauty.
This year, Lake Superior Helicopters is bringing the excitement to WE Fest! Festival-goers will have the chance to soar high above the crowds and take in sweeping views of the festival grounds and the stunning surrounding scenery. Whether you’re looking for a quick scenic flight or our more adventurous doors-off option, this is a one-of-a-kind opportunity to elevate your WE Fest experience. Departing from Eagle Campground, it’s the perfect thrill to share with friends — unforgettable, and unlike anything else at the fest!
Hours of Operation: