History

Festival And Concert Events, Inc. is the successor of WE Fest, Inc., which has been producing concerts and festivals at the Soo Pass Ranch, and other venues, for over two decades. Founded in 1983 by Jeff Krueger, WE Fest, Inc. was a vehicle for the development the WE Fest, a country music and camping festival. Krueger was joined by Rand Levy and Chyrll Sparks in 1985. In 2010, Rand Levy became the sole owner.

Since it’s inception in 1983, the WE Fest has been one of the leading country music festivals in the nation. Twice nominated for the Country Music Association’s prestigious Best Special Event award, the WE Fest is widely regarded as one of the most outstanding events of its kind in the nation.

FACE, Inc. has been involved in in other endeavors, including single day concerts and other festivals ranging from Spirit Fest Midwest (a Christian music festival), Mud, Rock and Fire (a giant truck race and rock concert), Freedom Fest, 10,000 Lakes Festival and more.

In addition to presenting a wide range of entertainment at the Soo Pass Ranch, the company occasionally promotes events in Fargo\Moorhead and the Twin Cities of Minneapolis and St. Paul Minnesota.

FACE Inc. also presents free-standing concerts in its home venue, as well as other locations including the Xcel Center in St. Paul, Minnesota, Holmes Historic Theater in Detroit Lakes, and the Civic Auditorium in Fargo, North Dakota.

FACE, Inc. offices are located on the Scenic Soo Pass Ranch, which also contains a natural amphitheater that accommodates up to 50,000 people, including 7,000 reserved seats, and 10 separate campgrounds with a total camping capacity of 35,000 people. FACE, Inc. employs a year-round staff of professional sales, marketing and administrative staff.

Fully developed as a concert venue, the Soo Pass Ranch has a permanent stage and backstage compound, including air-conditioned dressing rooms with running water, catering and production facilities, including permanent sound towers and mix station. The concert bowl also contains 50 permanent concession stands, and locations for dozens of additional portable concessions. The company has invested heavily in developing the concert site, including bringing city sewer and water lines to the ranch, which allows for running water, and permanent rest rooms in the concert bowl.

Situated on the shores of Lake Sallie, and in the meadows and woods surrounding the concert bowl, the Soo Pass Ranch campgrounds are easily accessed through pedestrian underpasses beneath the two highways that flank the concert bowl. The campgrounds are well groomed, with lighting and permanent shower houses. There are multiple lane entrances to each campground, which allows for faster ingress for camping vehicles at major events. The Soo Pass Ranch boosts over 9,000 campsites.

The Soo Pass Ranch is available for rentals for everything from weddings, to major concert events. Please contact us for additional rental information.